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Website & brand development

Sam Benson

Strength in
every detail.

A bold fitness website direction built around Sam Benson’s coaching brand, with a distinctive green, black and white identity.

Fitness websiteBrand identityDesign development
Sam Benson original brand artwork

The project

A clear identity. A focused digital home.

The website project brings the Sam Benson name and Built by Benson identity together in a confident visual direction. The approved shield and bodybuilding mark provide a recognisable anchor for the website branding.

01

Brand identity

The approved green shield, white figure and Sam Benson wordmark, paired with the Built by Benson tagline.

02

Website direction

A high-contrast visual system that carries the fitness brand into its digital presentation.

03

Brand assets

The selected logo artwork prepared for consistent use across the website and supporting project materials.

Where it stands

Website & brand development

The approved logo and website design direction are presented here as work in development. A public launch and commercial results are not claimed.

MFPC

03 / SELF-INITIATED CONCEPT · AWAITING OWNER REVIEW

Real place.
New energy.

An AI-assisted campaign concept grounded in the real gym.

Creative development brings together location photography, cinematic training ideas and the Margery comedy character for a proposed series of advertising and social films.

Read the production notes

The creative direction

Keep the gym’s real spaces and equipment recognisable. Use varied camera ideas, richer colour and character-led humour to give the campaign its own voice.

Where it stands

In production and unreleased. This is a self-initiated concept prepared for the MFPC owner to review. It is not an approved campaign, commissioned client project or endorsement. Finished campaign assets will remain unreleased pending owner approval.

HungryMoose

01 / OWNER-LED PROJECT · STAGING REBUILD

Big care.
Little appetites.

A friendlier digital home for nursery and school catering.

The HungryMoose redesign puts children and happy mealtimes first, with clearer routes to nursery catering, school meals, nutrition and special diets.

Explore the case study

The brief

Refresh the presentation of the existing service while keeping customer ordering familiar and accessible.

Work developed

  • A private staging website reorganising the existing content.
  • A lighter visual direction, with child-focused imagery and selective use of food photography.
  • The supplied navy moose mark and gold wordmark carried into the redesign.
  • Prominent links to the existing, separate Flex ordering service.

Where it stands

The redesign is in private staging. Migration, final content checks and launch are still to be completed. No commercial results are claimed.

Existing HungryMoose identity supplied by the business. Website design and content development are the focus of this project.

MonkeyMoos

02 / OWNER-LED PROJECT · DESIGN DEVELOPMENT

A big welcome
for little people.

A nursery website direction that keeps its personality and makes the parent journey clearer.

The MonkeyMoos work brings its original rainbow wordmark and monkey characters into a more focused homepage, balancing playful branding with a welcoming nursery experience.

Explore the case study

The brief

Help parents find their nursery, understand the offering and take the next step towards a showaround.

Work developed

  • An initial site review and proposed parent journey.
  • A preferred homepage design direction selected by the owner.
  • Art direction based on the genuine MonkeyMoos wordmark, rainbow palette and existing characters.
  • Nursery entrance image concepts, refined towards the real Winklebury frontage.

Where it stands

This is design and image development, not a launched replacement website. Generated entrance concepts are illustrative, not evidence of a completed building refurbishment.

Original MonkeyMoos identity supplied by the business; it is not presented as a new Brain Candy logo design.

About the studio

Films, websites and social campaigns with a point of view. Human creative direction. AI-assisted production. Built around what makes your business different.

Simple, focused, collaborative

From spark
to screen.

01

Tell us the goal

No jargon-filled meetings. Send a brief, a voice note or the problem you need solved.

02

We shape the idea

We develop the concept, message and visual direction before production begins.

03

We make it move

Production, refinement and delivery—ready for your website, campaign or social channels.

Brand ideas

Bold ideas. Clear messages. A visual identity that feels like your business.

We bring the concept, words and visual direction together so your website, films and social content tell the same story.

Bring us an idea ⟶

Films

Cinematic advertising, launch films and visual stories that give your business a bigger presence.

Every project starts with your audience, your message and what you want the work to achieve.

Start a brief ⟶

Websites

Website design, content and creative direction that give people a clear sense of your business and a useful next step.

Every project starts with your audience, your message and what you want the work to achieve.

Start a brief ⟶

Social campaigns

Campaigns, shorts and repeatable content built for feeds, shares and genuine audience attention.

Every project starts with your audience, your message and what you want the work to achieve.

Start a brief ⟶

Brand ideas

Concepts, messaging and visual direction that help your brand look and sound like itself.

Every project starts with your audience, your message and what you want the work to achieve.

Start a brief ⟶

Let’s create

A good project starts with a clear brief

Your idea.
In your time.

Write it down. We’ll work by email, with written proposals and feedback. Calls are optional and arranged only when useful.

No phone number needed. These fields stay in this page and are not submitted or saved by us. Avoid including confidential information.

Privacy & project transparency

The brief builder works in your browser and does not send or save your entries to a studio database. Copying a brief places it on your device’s clipboard. The website is hosted with Cloudflare; hosting and font providers may process routine connection information. We do not add advertising trackers or analytics to this site.

HungryMoose and MonkeyMoos are founder-owned businesses. Their case studies describe work in development. MFPC is an independent, unreleased campaign concept awaiting owner review.